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THE BURNING: 'Bait The Hook' Video Released

November 22, 2010

"Bait The Hook", the new video from the hard-hitting Danish four-piece THE BURNING, can be viewed below. The clip was shot and edited by Division 666 (HORNED ALMIGHTY, THE KANDIDATE, DAWN OF DEMISE).

"Bait The Hook" comes off THE BURNING's new album, "Hail The Horde", which was released last month in Europe via Massacre Records. The cover art was created by Brent Elliot White, who has previously worked with MEGADETH, DEATH ANGEL and WHITECHAPEL.

"Hail The Horde" was produced by Jacob Bredahl (HATESPHERE, PURIFIED IN BLOOD),while the drum recordings and mastering were handled by Tue Madsen (SUICIDE SILENCE, HEAVEN SHALL BURN, SICK OF IT ALL). The album features guest vocals by Scott and Bjørn Jensen (DAWN OF DEMISE) and Søren "Nico" Adamsen (ARTILLERY).

"Hail The Horde" track listing:

01. Godless
02. Bait The Hook
03. Flames Be Your FriendNihilist Life
04. Nihilist Life
05. Swing The Pendulum
06. Wolfmoon (feat. Søren "Nico" Adamsen)
07. Hail The Horde (feat. Scott and Bjørn Jensen)
08. Inverted Cross Syndrome
09. Metamorphosis
10. Baptized In Bong Water
11. Turn Or Burn
12. Disownment

THE BURNING previously stated about the new CD: "This is by far the most uncompromising, raw and natural sounding album we have ever done. You can actually tell that it is people playing; we left in small mistakes, and we didn't drum replace or any of that stuff. And the whole thing sounds like you are in the rehearsal room with cabinets and smoking speakers in front of you.

"Musically, the backbone is heavily inspired by mid-Nineties groove metal, mixed with heavy, dirty rock choruses and crossover thrash. Not unlike the albums released by bands like PANTERA, CORROSION OF CONFORMITY, SEPULTURA and HELMET during the mid-Nineties."

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